An airport is a place where there is no rush, where people wait and look: atthe arrival boards, at their watch, at… LED screens. That’s why LED screens at airports today are one of the most effective forms of advertising in the world, because they can’t be turned off or ignored. For that, they can be remembered and associated with a brand that can play in the premium league.
Data don't lie: Airport advertising works
According to JCDecaux, one of the largest OOH companies in the world:
- ads at airports have 4x higher recall rate than TV ads,
as much as 70% of travelers say that advertising at the airport looks more prestigious,
a 41% of people make their purchasing decision while still at the terminal.
And if we add to this a large-format LED screen at the airport, we have a recipe for advertising that:
✅ eye-catching,
✅ strengthens the brand image,
✅ and works 24/7 – no skip ad, ad block or organic reach.
LED screens for airports: examples from around the world 🌍
📍 Incheon International Airport, South Korea
LED screens showing animated waves, artwork and luxury brand campaigns – it’s not just advertising, it’s an immersive experience.
📍 Changi Airport, Singapore
LED screens integrated into the garden architecture that show content tailored to the time of day and weather – personalization at its finest.
📍 JFK and LAX, USA.
LED screens at New York and California airports are becoming “premium touchpoints” for brands in the beauty, fashion and automotive sectors.
Why do LED screens at airports work so well?
When is it worth investing in an LED screen at the airport?
- When the airport wants to increase revenue from advertising space.
When you care about modern infrastructure that enhances the prestige of the facility.
When you want to offer advertisers flexible, dynamic formats in a prime viewing location.
When you are upgrading a terminal and looking for solutions that will attract attention from the entrance.
LED screens at airports: what does the airport gain, what does the passenger gain?
More ad revenue – Dynamic content attracts attention and is readily used by premium brands.
Better communication with passengers – Arrival boards, gates, emergency and directional information – all on one flexible system.
The “wow” effect and prestige – LED screen is an element of infrastructure that affects the perception of the airport as modern and world-class.
Flexibility of content – advertising and information content changes automatically, tailored to the language, time and type of passenger.
- ESG and Smart Airport Development – Energy-efficient, scalable AV solutions.
LED screens at the airport, which not only shine, but also work on the bottom line of the entire infrastructure.
At Bestau, we design, program and implement comprehensive AV and IT solutions for airports – from LED screens to full integration of passenger, advertising and operational information systems.
Want to stay up to date on AV and IT technologies for the airport?
FAQ – LED screens at airports
What LED screens work well at the airport?
Large-format LED screens with high brightness, designed for 24/7 operation, visible from long distances and readable in varying lighting conditions, are best suited for airports. Also key are wide viewing angles, trouble-free operation and the ability to integrate with passenger information and digital signage systems.
Where are LED screens installed at the airport?
LED screens are installed in areas with the highest passenger flow and dwell time: departure and arrival halls, at security checks, in gate areas, at baggage claim and in the terminal’s main walkways.
Can LED screens at the airport display advertising and passenger information at the same time?
Yes. Modern LED systems allow simultaneous display of advertising content and operational information, with the ability to dynamically manage priorities and automatically switch content in operational or emergency situations.
Are LED screens at the airport cost-effective?
Yes, provided they are properly designed. LED screens make it possible to generate premium advertising revenue, increase the value of commercial space, and improve communication with passengers, resulting in better use of terminal space.
How do LED screens affect airport advertising?
LED screens increase the effectiveness of advertising with their large format, high brightness and attractive visual form. Airport advertising on LED screens is perceived as premium, has high memorability and reaches passengers at moments of high attention.
Can LED screens be integrated into airport systems?
Yes. LED screens can be integrated with passenger information systems, digital signage, CMS, wayfinding and operations centers, making them part of a single, cohesive airport technology ecosystem.
Are LED screens part of the smart airport concept?
Yes. LED screens play a role in smart airports as a communication, passenger experience and revenue generation tool. When combined with data and control systems, they support smart space and content management in real time.
